Since their introduction in 2007, Minx’s polish-free nail wraps have
earned quite the cult following, thanks in part to fans like Lady Gaga,
Beyoncé, Katy Perry, and Rihanna, and runway partnerships with McQueen
and Missoni. In the past, Minx has only been available in-salon, but
this week, that changes: the brand has launched an at-home version of
its nail appliqués in eight different designs—including Triangle Tango,
Diamond Diabolique, Summer Splash, Silver Moons, Gold Moons, Wild Pink
Cheetah, Technical Tribal, and MinxLusion Chex (pictured,
left)—available starting this week at Ulta stores nationwide.
As for the in-salon options, they just got endless: this week, Minx also launched its Customizer,
allowing users to upload their own designs online. The personalized
designs—which are $250 for five complete sets—are then shipped to the
Minx stylist of your choice for professional application.
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