Ruby red walls and delicate pink flowers; tie-dyed furs casually
slung over shoulders; duchesse satin dresses and dark denim overcoats: Miu Miu’s modern “dishabille” femme fatale is here, in these just-released images from the label’s Spring 2013 ad campaign.
Photographed in New York by Inez & Vinoodh and starring many models of the moment, including Doutzen Kroes, Adriana Lima and Arizona Muse,
the campaign follows Miu Miu’s tradition of subversive advertising
imagery, offering us an updated, very Miuccia Prada-perverse, take on
contemporary femininity, rich with nuance and authenticity. Celebrating
the Miu Miu woman and all her facets—femme fatale, innocent ingénue,
playful belle, nostalgic beauty—the campaign depicts a series of
mise-en-scenes in an ambiguous domestic setting. Nonchalant groupings of
the girls in various states of (un)dress, crumpled bedsheets, close-ups
of a hand here, a high heel there, the campaign is quietly seductive in
its portrayal of a new kind of insouciant feminine elegance.
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